Ubisoft
Fun schools you in videogames.
Task
Use humor to educate gamers on the revolutionary new features of Watch Dogs Legion.
Results
We created a long form film that left notoriously critical gamers begging for more.
We brought in our friend Jon Glaser and a few rising stars to create an unexpected yet hilariously entertaining film for our gaming audience. The longform video received 97% positive reactions from gamers, which is unheard of with the typical sardonic, trolling gamer audience.
Our pre-roll ad progression took a creative approach that unnerved gamers (in the best way) and successfully brought them to our film.
Video
Pre-roll Ads
Social Response
