Ubisoft

Fun schools you in videogames.

Task

Use humor to educate gamers on the revolutionary new features of Watch Dogs Legion.

Results

We created a long form film that left notoriously critical gamers begging for more.

We brought in our friend Jon Glaser and a few rising stars to create an unexpected yet hilariously entertaining film for our gaming audience. The longform video received 97% positive reactions from gamers, which is unheard of with the typical sardonic, trolling gamer audience.

Our pre-roll ad progression took a creative approach that unnerved gamers (in the best way) and successfully brought them to our film.

Video

Pre-roll Ads

Social Response