When you pay with Credit Karma Money, you could win Instant Karma. Which means Credit Karma will reimburse you for your entire purchase right there on the spot. So we tapped into the human truth that when you get something for free, it becomes the best thing ever.
Then we worked with partners at YouTube, TikTok, and Instagram to come up with unexpected ways to bring that to life based on the distinct user behavior of each channel.
On YouTube, that meant beating the dreaded skip button and on Instagram, it meant stopping the scroll. We shot and produced 20 different assets in just two and a half months and Credit Karma Money had their biggest launch to date.