WHAT IS THE SCIENCE OF FUN?
Brands typically have loads of data and smarts to unlock fresh insights and creativity for tackling tough marketing problems. What they really need is to have fun with that intelligence. That’s where we come in.
We use the Science of Fun to turn a brand’s intelligence into bold, breakthrough advertising.
Good marketing has to have stopping power, and Funworks does an amazing job at developing unexpected, attention-grabbing, and completely original work that is impossible to ignore. Their branding work sells, and their direct response work builds the brand.
Funworks are strategy ninjas and their creative is on point. They understand the key business dynamics as well as anyone on the team and are amazing partners to drive the business forward. I’ve worked with them at two companies and they can adapt to any style. They’re the best.
Some ad agencies have a hard time collaborating and gelling with internal agencies. Funworks always felt like part of the team. They bring out the best in everyone to get to new thinking and breakthrough ideas.
I have been doing commercials for 20+ years in the food industry (with some of the best brands in the world) and our spots with Funworks are my favorites of all time. They were culturally relevant, effective at communicating the product and helped us to the most successful new product launch in our brand’s history.
Funworks always goes above and beyond what is required of them. They’ve always been great partners.
They truly bring the fun. But not in a frivolous way. They introduced new ways of working that unlocked big ideas and set a precedent for how we’ll partner with agencies in the future.