Domo
Fun crashes your competitor’s conference
Task
Create a compelling narrative to increase awareness for Domo.
Results
We quadrupled the number of expected leads and picked up national press of the event.
Most CEOs are living in data hell. They don’t know how to use it, and ultimately use their gut for decisions. We crashed the biggest data conference with our own event across the street, tempting attendees to escape their data hell and come into Domo Heaven. The event featured street performers, a free concert by snoop dogg and we even commissioned these eye catching, giant posters of the “7 Deadly Sins of Big Data”.
Broadcast
