Charles Schwab

Fun inspires the next generation.


To reward kids for taking responsibility for their financial future.


Video resulted in 2 million views and increased customer engagement across Facebook.

Charles Schwab asked kids to do something hard—take a financial responsibility class. As a reward, they tricked the kids into thinking they were going to see another boring movie. Instead, they were going to see the new Star Wars before it was released, an experience these kids will remember for the rest of their lives.