Max Your Tax Karma
Taxes can be scary—a fear most tax prep platforms try to exploit. But the truth is rosier for most people, whose refunds help fund some pretty cool experiences. Credit Karma Tax wanted to highlight this upside. So we created a social campaign built on the idea of “Tax Karma,” showing how life’s pain can come back as refund-fueled fun. Like sleepless nights with a baby turning into a romantic getaway without said baby.