Soda Stream
Fun changed the course of a failed strategy.
Task
Reposition Sodastream to reverse 4 years of declining sales.
Results
Consumption increased 31% and sales increased 6.5%.
4 years ago, Sodastream declared that “soda is dead” in a Super Bowl campaign. Even though soda consumption was declining, nobody could relate to the message, and sales plummeted. Our “One Less Soda a Day” campaign positioned Sodastream as an attractive, healthier alternative, without attacking people’s like/love of soda.