UE FITS
Fun that Fits
Task
UE had an audacious new product and needed a brand story to match. Funworks partnered with Logitech to name, position and launch the breakthrough earphones into a market largely dominated by tech giants.
Results
UE Fits delivered on the brand promise, garnering A+ tech press and selling nearly 1 unit per minute on launch day.
Following a momentous launch day of press and successful sales, UE FITS continues to have a steady daily increase in both email sign-ups and pre-sale purchases during this phase of the campaign. The Funworks team continues to work hand in hand with the UE team to make sure the FITS strategy is streamlined across all product touchpoints from messaging, website, app, packaging, and new product opportunities.