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helps a giant health organization have a healthier reputation
Make Sutter Health seem less as a giant, profiteering conglomerate and more of a friendly, personalized provider.
We created a complete 360 campaign that yielded a 26% increase in brand likeability in 6 months.
2 day shoot for the entire campaign video campaign
Messaging was incorporated through all internal and external communications that included print, radio and out of home.