Sutter Health
Fun helps a giant health organization have a healthier reputation
Task
Make Sutter Health seem less as a giant, profiteering conglomerate and more of a friendly, personalized provider.
Results
We created a complete 360 campaign that yielded a 26% increase in brand likeability in 6 months.
- 2 day shoot for the entire campaign video campaign
- Messaging was incorporated through all internal and external communications that included print, radio and out of home.
Videos
