Raley’s

Fun makes it easy to make healthier choices.

Task

Introduce the new Raley's Shelf Guide as a simple way to make better decisions at the grocery store.

Results

Produced an integrated campaign featuring video, social, and in-store collateral to introduce 20+ different Shelf Guide icons and explain how they fit in to shoppers' lifestyles.

Here’s what we made:

  • 23 icon illustrations
  • One :30 video
  • Seven :15 videos
  • In-store concepts and engagements for customers
  • Social recommendations & frameworks

Broadcast

Social

In-store & Social

All Work