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makes it easy to make healthier choices.
Introduce the new Raley's Shelf Guide as a simple way to make better decisions at the grocery store.
Produced an integrated campaign featuring video, social, and in-store collateral to introduce 20+ different Shelf Guide icons and explain how they fit in to shoppers' lifestyles.
Here’s what we made:
23 icon illustrations
One :30 video
Seven :15 videos
In-store concepts and engagements for customers
Social recommendations & frameworks
In-store & Social