NBA – Where Amazing Happens

Fun reintroduces fans to the magic of the NBA


Help the NBA remind the fans what's so amazing about their game and players.


We created a brand positioning that the league held onto for half a decade.

‘Where Amazing Happens’ captured the imagination of NBA fans around the world. The initial launch work was simple, elegant and repeatable. We leveraged existing NBA assets to tell unique stories about the game, the players and the history of this ‘amazing’ game.