While everyone in the industry is busy tackling external stressors, our work with consumers unveiled a surprising truth: the biggest stressor is often the internal chatter in our own minds. This revelation paved the way for our ‘Calm Your Mind’ platform, injecting a fresh and distinctive voice (zing!) into our brand and category.
Instead of a fleeting campaign, we rolled out a full-funnel evergreen platform, complete with a revamped voice, look, and feel. Now, Natural Vitality has over 9 OLV and 20+ social assets to last them for the entire year (and then some.) We achieved this feat with lightning efficiency: