Our Funworkshops incorporate the latest research so that together we can unlock better ideas faster.
The Scientific Ingredients:
The room is stocked with talented improv and sketch artists who have years of training using the “yes… and” approach to building ideas, and who establish a fast-paced, risk-friendly environment to elicit original ideas
An expert facilitator guides the session
Creativity requires divergent thinking, so we combine disparate ingredients to form new ideas
Humor encourages us to not take things so seriously, which supports cognitive flexibility — an attribute found in creative individuals;
According to the incongruity theory, humor violates expectations, which causes us to question conventional views
Associative cognition, ignited by humorous improv exercises, is a brain process which some theorists suggest is the source of all human creativity.
Having fun increases our ability to access the relaxed brain state that has been shown by neuroscience researchers (notably Mark Beeman and Charles Limb) to boost moments of insight;
Fun keeps us engaged in the ideation, so that we can get past our first set of ideas (often commonplace solutions), and travel into the deeper stages of ideation. This is where less common and truly unique ideas tend to surface.
Here are links to people we respect discussing
the science of fun.
Runco, Mark A. (2014, 2007). Creativity: Theories and Themes:
Research, Development and Practice. Academic Press, Elsevier Inc.
Sawyer, R. Keith (2011-12-05). Explaining Creativity: The Science of
Human Innovation. Oxford University Press.