ThredUP

Fun took the guilt out of online shopping.

Task

Show that ThredUP gets you the best brands without spending top dollar.

Results

The social campaign was so effective that Thredup turned it into their brand TV campaign.

While shopping online, there’s often that one thing you really want, but talk yourself out of because it’s too expensive. Or maybe you buy it and feel guilty. Thredup changes that dynamic, letting you buy the best brands without spending top dollar. We harnessed this inner struggle for a social campaign that turned into an entire brand platform.

Broadcast